Ahad, 10 Oktober 2010

The Best Sales Strategy

Setting up a company is not enough. You have to be able to promote your business. You have to be able to sell your products.

What is the best sales strategy? The best sales strategy is finding out what your customers want? Not want you want them to buy, or what you want to sell your customers, but what they want to buy. Let's say you set up an online toystore. You offer your customers toys. Suppose they are not buying your toys?

People come to your website but nobody purchases your toys. So what's the problem?

You might then start asking your customers. What types of toys do they want to buy? Instead of you tellling your customers what to buy. You ask them what they want to buy.

Maybe you include a questionnaire online or a portal for commentary. Maybe you include an email address, asking your customers what type of toys are they interested in.
Your customers let you know.

Then you find those toys and include them on your website. You inform your clients that you have the types of toys they are looking for.

Suppose you sell Space Toys and your clients prefer novelty toys. Then you can include along with the Space Toys novelty toys.

Suppose you have customers who are interested in vintage toys, candy toys, mini toys, then you can include these types of toys on your website.

You can use this sales strategy with almost any kind of business.

You can also start a finder's business. Where you merely ask your clients what type of products are they seeking and your company finds those products.

For instance there's a book company that finds the types of books that their clients are seeking. You tell them the book you're seeking and they find the book. They charge more than the regular price for the book.

Of course with the likes of Amazon.com, most books can be easily located. You can also put the name of the book you're searching for in your favorite search engine.

However, a finder's company allows your customers to determine your products.
 
 

Tiada ulasan:

Catat Ulasan